Sally Tang Alptekin

Sally Tang Alptekin

Product Manager

Atlanta, GA

E-commerce Strategy · Online Experience Optimization · Product Management.

I build customer-facing products and online experiences — and I make art on the side. More about me →

Featured work

All projects →

Pro Xtra Loyalty Program

The Home Depot · 2022–Present

Loyalty rewards powered by foundational accrual logic and customer-management capabilities.

  • Redesigned Purchase History, eliminating 18M annual API calls
  • Led engineering teams of 4–8 and UX teams of 2–3
  • Loyalty
  • Product Management
  • UX

Military Appreciation Program

The Home Depot · 2023

A discount program with a spend cap and military authentication where no prior controls existed.

  • Mitigated up to $100M in potential profit loss
  • Confluence documentation with 200+ views
  • E-commerce
  • Risk
  • Product Management

Marketing Preference Center

The Home Depot · 2020–2022

Brought customer marketing-preference management in-house — a $1.2M initiative.

  • Migrated 550M+ records across 11 teams, 8 vendors, and 20 data sources
  • CCPA/TCPA/CAN-SPAM compliant; redesigned the preference UI for desktop + mobile
  • Customer Data
  • Privacy
  • Migration

See my artwork →