Sally Tang Alptekin

About

Product Manager · Atlanta, GA

I'm a product manager focused on e-commerce strategy, online experience optimization, and customer data.

At The Home Depot I help power loyalty and online experiences for a $25B+ e-commerce business; before that I led consumer products at Equifax. I love turning messy requirements into clear roadmaps and shipping things that make customers’ lives easier.

I work across engineering, UX, design, legal, and business stakeholders — and I'm happiest when I'm learning something new.

Interests

Experience

Senior Online Experience Optimization & Strategy Analyst · The Home Depot Mar 2025 – Present
  • Supporting a $25B+ e-commerce business at HomeDepot.com, the #5 online retailer in the U.S.
Product Manager — Loyalty Programs · The Home Depot Sep 2022 – Present
  • Powered the Pro Xtra rewards program with foundational accrual logic and customer-management capabilities, leading engineering teams of 4–8 and UX teams of 2–3.
  • Redesigned the Purchase History feature, improving UX and eliminating 18M annual API calls.
  • Shipped the Military Appreciation Program (discount cap + military authentication), mitigating up to $100M in potential profit loss.
Product Manager — Customer Data & Marketing Preferences · The Home Depot Jun 2020 – Aug 2022
  • Drove a $1.2M initiative to bring marketing-preference management in-house.
  • Migrated 550M+ records across 11 teams, 8 vendors, and 20 data sources; retired vendor dependencies to cut annual spend.
  • Redesigned the preference experience for desktop + mobile, compliant with CCPA, TCPA, and CAN-SPAM.
Product Owner — Global Consumer Solutions · Equifax Apr 2018 – May 2020
  • Delivered the Data Breach Settlement eligibility API (37M+ eligibility checks) and the Lock & Alert real-time credit lock for millions of consumers.
  • Led UK repatriation and GDPR data-purge efforts with partners across the UK, Canada, India, and US. Recipient of the One Equifax Team Award.
Technical Business Analyst · Equifax Jan 2017 – Apr 2018
  • Drove high-visibility Equifax.com work: CFPB disclosure updates, a new dispute webpage, a Liferay DXP upgrade, and responsive redesigns — owning requirements, acceptance criteria, and QA.
Data Analyst & Assistant Student Manager · University of Georgia 2014 – 2016
  • Analyzed parking/transportation data and produced reports that improved operations; named a Top 100 Student Employee out of 5,000+.

Skills

Product
Roadmapping · Feature prioritization · Backlog management · Discovery & requirements
Process
Agile / Scrum · SAFe · Jira · Confluence · BPMN
Domains
E-commerce · Loyalty · Customer data & privacy (CCPA/TCPA/GDPR) · Online experience optimization
Collaboration
Cross-functional leadership · UX partnership · Stakeholder & vendor management

Education

The University of Georgia
B.S., Management Information Systems

University of North Georgia
Business Administration

Certifications

Certified Scrum Product Owner (CSPO)
Scrum Alliance · Issued May 2019

SAFe 4.0 Advanced Scrum Master
Scaled Agile · Issued Aug 2017

Honors

Volunteering